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Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts

Tuesday, June 2, 2026

The Long Road To Rock Stardom Why Some Artists Rise While Others Fade!

 Talking music & entertainment talent: 



I’ve been a music, entertainment, and sportswriter (and ghostwriter) since 1968. In that time, I’ve watched an unbelievable number of bands and musicians with real, undeniable talent. Some climbed all the way to the big stages and bright lights. Others, just as gifted, never made it past the local circuit.

It wasn’t a question of talent. Many of them had the chops, the charisma, and the skill set to rise to full‑blown rock stardom. So why did some break through while others stalled out?

Instead of relying only on my own opinion, I reached out to people (longtime friends) across the industry, promoters, producers, touring musicians, agents, venue managers, and long‑time insiders to get their take on why certain artists make it, and others don’t. Here's what they said:

Some acts rise, and others fade because the music business rewards far more than raw talent; it rewards work ethic, branding, timing, networking, and that unpredictable, lightning‑in‑a‑bottle magic that no one can fully explain. The artists who make it usually out‑hustle, out‑promote, and out‑connect the ones who don’t. They show up early, stay late, treat every gig like an audition, and build a brand that fans can instantly recognize. Timing plays a huge role, being in the right city, with the right sound, at the exact moment the industry is hungry for it. And yes, luck absolutely plays a part. One chance meeting, one canceled headliner, one viral clip, one industry insider in the room on the right night can change everything. But even luck needs something to land on. That’s where the “It Factor” comes in, that unteachable mix of presence, charisma, authenticity, and emotional electricity that makes an audience lean forward before the first chorus hits. It’s not just talent; it’s magnetism. It’s the difference between someone who performs music and someone who becomes the music the moment they step onstage.

{My Take}

Since relocating to the Entertainment Capital of the World in 1999, I’ve seen countless bands that had everything they needed to break out — talent, drive, stage presence, and the kind of chemistry you can’t fake. But the biggest reason many local acts never make it past the Vegas scene is simple: a handful of them do everything right at first, then lose steam too quickly. They push hard, build momentum, start getting noticed… and then stop just short of the finish line. Maybe they burned out, maybe life got in the way, or maybe they didn’t give their talent enough time to be discovered by the world beyond Las Vegas. In just the last couple of years, I’ve watched several bands with real potential stall out right when the door was starting to crack open — a reminder that in this business, consistency and endurance matter just as much as talent!

In this business, even the biggest names didn’t rocket to fame overnight. Aerosmith spent years grinding through tiny clubs before anyone outside Boston cared. Bon Jovi played every Jersey bar that would have them long before “Runaway” finally cracked the radio. KISS hauled their own gear, slept in vans, and got rejected by every major label before the makeup, the fire, and the spectacle finally caught on. Even Journey didn’t explode until years into their career when the right voice and the right song collided at the right moment. The truth is, discovery takes time — sometimes a long time — and the artists who make it are the ones who refuse to stop showing up. 

Remember: the moment that you quit trying, or slow down your efforts, might be the moment right before the bright lights hit you!

Gary England





Sunday, June 8, 2025

How Local Bands And Musicians Take The Next Big Steps To Rock Star Status

 What does it take for a local band or a local music artist to make it Big in the music industry?

To find out, I talked with a few of my friends who tour and perform all over the world, a handful of local music artists, venue management, and two agents who handle top names in the music biz. 
This is what I learned.

Moving from a local band or solo act into a touring or featured band status takes a combination of talent, strategy, networking, and business sense. I call this "Doing Everything Right"! 


Master the Local Scene

Polish the live show. Every performance should be tight, engaging, and memorable.

Build a fanbase. Consistently draw crowds locally. Promoters pay attention to ticket sales and engagement.

Dominate local media. Get featured in blogs, newspapers, podcasts, or local radio.


Create a Strong Online Presence

Professional branding. High-quality photos, logos, and videos.

Consistent content. Post regularly across social media platforms.

Release original music. Distribute via Spotify, Apple Music, Bandcamp, etc.

Engage with fans. Treat social media like your virtual merch table.


Build Industry Connections

Network with booking agents, venue owners, and other bands.

Open for touring acts when they come through town—this is a huge way to get noticed.

Attend music conferences or trade shows (like the Las Vegas Guitar Trade Show / The Las Vegas Drum Show).


Prove Marketability

Show promoters real numbers: ticket sales, social media growth, Spotify streams.

Develop a press kit (EPK) with bios, live footage, photos, and reviews.


Start Touring Regionally (When Ready)

Book small out-of-town shows. Use local support acts to help draw a crowd.

Keep touring costs low—prove you can make it work on a budget.

Build mailing lists and engage with fans in every city.


Get Professional Help (When Ready)

Management: A good manager helps open doors and guides long-term strategy.

Booking agents: They can plug you into bigger venues and tours.

Publicists: Help you get press and boost visibility.


Capitalize on Breakout Opportunities

Win or place in reputable contests (e.g., “Battle of the Bands” or national unsigned artist competitions).

Get a song featured in a film, TV, or social media virality.

Have a standout performance at a major festival or opening slot that catches industry attention.


{My Take}

Breaking out of the local scene and into the world of touring or featured band status isn’t just about talent—it’s about dedication, smart decisions, and relentless hustle. Every show played, every fan gained, and every connection made is a step forward. For those who are serious about their craft and ready to treat their music like a business, the road may be long, but the destination is well within reach. Keep grinding, stay authentic, and let your music lead the way!

Keep Rock'N

GE

Thursday, March 27, 2025

The Good The Bad And The Not So Ugly Sides Of Pay To Play In The Music Industry

 A few of my friends in the music business have asked me what I think about Pay to Play.



After a handful of conversations and some research. This is what I came up with.

Pay-to-play is a controversial topic in the music industry, especially in cities like Las Vegas, where competition for stage time is high. Here’s a breakdown of the good, the bad, and the not-so-ugly sides of pay-to-play:


Good Sides of Pay-to-Play

Exposure for Emerging Artists – Provides a chance for new or unsigned musicians to play at well-known venues, potentially gaining new fans and industry attention.

Opportunity to Perform on Big Stages – Some pay-to-play shows take place in venues where artists wouldn’t normally get a shot, allowing them to say they've played at a major club or festival.

Networking Potential – Can lead to connections with promoters, other bands, and industry professionals, which might open doors to better opportunities.

Control Over Performance – Since bands are essentially buying a slot, they sometimes have more control over their setlist, promotion, and guest list compared to being booked by a venue.

Potential for Profit – If ticket sales are handled well, bands can actually make money by selling more tickets than they’re required to buy upfront.


The Bad (And The Not So Ugly) Sides of Pay-to-Play

Financial Risk – Bands may have to front money for tickets they can't sell, leaving them out of pocket.

Devalues Artists – Instead of being paid for their talent, musicians are essentially paying to work, which can set a bad industry standard.

Not Always a Fair System – Watch Out! Some promoters take advantage of eager musicians, charging high fees for little to no real exposure.

Can Lead to Poor Crowds – Since some bands may struggle to sell their required tickets, shows can end up with weak attendance, leading to a disappointing gig.

Hurts Local Music Scenes – It can push out talented but financially struggling artists in favor of those who can afford to pay for stage time, leading to a scene built more on money than skill.

There are more sides and variables to "Pay to Play" in the music industry.
I'll be talking about them in my next blog post.
 

{My Take}

While pay-to-play can offer opportunities, it’s often a risky and exploitative model. Musicians should weigh the potential benefits against the downsides and consider alternatives like building a strong local following, networking with venue owners, or seeking fairer booking deals.

It's all about making money. Right?

But by whose expense?

(To Be Continued)

Comment Below.

GE