Warning: Major Rock Writer Rant Coming Up!
I’ve been shouting this forever — blasting it like a guitar solo straight into the neon sky. Way too many killer shows and music events still slip through the cracks when it comes to AD & promotion.
Fans stay in the dark, the buzz never builds, and the whole thing ends up feeling like a badass concert or music event that nobody got invited to!
And it drives me nuts. I spent 15 years in Dallas learning the ropes from the best promoters in the business — back when you didn’t have the internet to shout from. Now we’re in the digital age, where reaching fans is easier than ever, yet I still see awesome bands and high‑energy events getting shortchanged. Light crowds, no buzz, half‑filled rooms — it shouldn’t be happening.
Then, a few days later after these happenings, fans jump on social media, rapping about how they didn’t even know the band or event was going on. That’s the kind of thing that fries my circuits!
So why aren’t these killer shows getting the ad and marketing love they deserve? Simple: too many bands don’t have a dedicated promo person, so the job gets buried under rehearsals, day gigs, and everyday chaos. Venues often assume the artists will handle the hype, so they barely push the event. A lot of bands think one or two social media posts are enough — but in today’s crowded feeds, a single flyer drop, or two, disappears in seconds. Some don’t budget even twenty bucks for targeted ads or a trained media professional, which can make a huge difference! Promotion often starts way too late, like trying to shout into a hurricane three days before showtime. The messaging isn’t fan‑friendly — no excitement, no personality, just generic “Come see us Friday” posts that don’t move the needle. Too many rely on word of mouth, which is great but not a real strategy. And at the end of the day, nobody is owning the hype — every successful event needs someone whose whole mission is to make noise!
Face it — if your band or music event can’t even pack a room for a free show, something’s seriously off in the wiring. I see gigs all the time that could be standing‑room only with just a little smart effort in the right places. Instead of a wall‑to‑wall crowd, you get that awkward moment where everyone’s asking the same sad question: Where are all the fans?
And here’s the part nobody wants to say out loud: venues are in the business of making money — food, drinks, bodies in the room. If fans don’t show up and the seats stay empty, how long do you think these venues will keep promoting local bands and local music? At some point, the math stops working, and live music gets replaced by the cold reality of DJs and piped‑in music.
Not trying to pat myself on the back — been there, done that, survived the grind. Besides being a writer and journalist, I’ve put in my years on the ad and marketing side of the music biz. I’ve seen how the machine works from the inside out!
And there’s a whole lot from my ghostwriter era that I still don’t talk about — the kind of behind‑the‑curtain stuff that teaches you exactly how this industry really moves.
{My Take}
For the price of a couple of adult beverages, I can jump in and help. I’ve got the chops. I can write your ad and marketing posts from the moment you announce the show all the way up to the day you hit the stage. I’ll help you fill the seats, move the tickets, and spark the buzz your upcoming shows and events deserve — the kind of hype that gets fans talking and keeps the room packed. I’m currently booking projects for the rest of the year, so when you’re ready to rumble, hit me up on Facebook Messenger at facebook.com/garyenglandlv
Can you hear me now?
Gary England
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