After 58-plus years in the media trenches, music, entertainment, sports, journalism, ghostwriting- the whole beautiful circus- there’s a side of me most folks have never really seen. My ghost persona. The part that’s picked up the real tricks of the trade, the backstage shortcuts, the survival skills, and the little industry hacks that keep you sharp, safe, and one step ahead.
And every now and then, I like to pull back the curtain and hand one of those tricks to the next generation. To the people in the biz, that works their butt's off upping their media game! (social media, music platforms, etc.)
So, here’s one: no big secret that everyone in the music and entertainment world should know about and use. It’s powerful, it’s practical, and best of all… It’s free!
Using your Facebook correctly!
Signing up for or switching your regular Facebook account is simple and easy:
Starting with a standard Facebook profile, go to your profile menu and switch your standard account to Professional Mode; this unlocks creator‑level tools without charging you a dime. Once activated, you get access to analytics, audience insights, post-performance data, monetization eligibility tracking, and a more polished public-facing profile. For people in the music and entertainment business, this is a quiet superpower! It turns your Facebook presence into a mini‑marketing machine. You can track which posts drive the most engagement, see what cities your fans are in, promote shows more effectively, build a professional brand image, and position yourself like a working artist instead of just another personal profile. In a city like Las Vegas, where visibility equals opportunity, a professional account helps musicians look legit, stay organized, and grow their audience with real data rather than guesswork.
Here is a Rock Star example of how this works. I call it my "What's Hot and What's Not" Information!
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| Click On Pic For Larger View |
What's hot on my social media (Facebook) this past week is Mr. Danny "The Count" Koker!
Here's what my Pro-Account on Facebook told me:
In a little over a week. Danny is a very popular person (Rock Star) around Las Vegas, and on my Facebook Page! With over 20,600 views. So, what does this info tell me? When I get the chance, shoot more pictures of Danny and his band :-)
And by the way, you might want to check this out!
{My Take}
A Facebook Professional Account quietly hands you the kind of leverage most artists spend years chasing. It gives you real‑time audience insights, lets you study what content actually moves people, sharpens your branding, boosts your visibility, and opens the door to monetization tools as your following grows. It turns every post, photo, reel, and show announcement into data you can use — not guesses you hope land. For anyone in the music and entertainment world, that’s gold. It means smarter promotion, stronger fan engagement, and a cleaner, more credible public presence that works for you 24/7. And the best part is still the headline: it’s free, and every serious creative should be using it.
Gary England
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