One of the major media publishers in the country texted me this morning with a simple question that cuts right to the bone of this city: What’s a good catchphrase for Old Vegas versus what New Vegas has become?
I sat with it for a minute because you can’t answer that without feeling the shift in your gut.
Old Vegas was real people running the scene — raw, loud, messy, and alive — a place where sex, drugs, and rock ’n’ roll weren’t marketing slogans; they were the operating system. Locals and visitors got whatever they wanted, and anyone who walked into a casino could walk in as a nobody and walk out a somebody.
Today’s Vegas is corporate‑polished and profit‑driven, built for shareholders and the bottom line. Locals and tourists are treated the same, handed the same limited menu of “experiences,” and most folks walk out with lighter pockets and nothing to show for it. Money runs the show now, and the house doesn’t pretend otherwise!
My Catchphrase for the old and new Vegas?
“Old Vegas made dreams; New Vegas makes margins.”
Gary England
