Over my 26 years in Las Vegas, covering the local music scene. I've seen many talented bands and musicians perform on stage, but they often lacked marketing and advertising skills when it came to their online presence. The same is true today. I've been watching a handful of bands that have the talent to take the next steps up in the music world, but their online presence falls short.
In today’s music world, talent alone isn’t enough to get noticed. A great band with incredible songs can still struggle to find an audience if no one knows they exist. That’s where social media comes in, and why having a dedicated social media manager can make all the difference for new and local bands trying to grow their fan base.
Social media is often the first place where fans discover a band. A well-managed page with consistent posts, professional graphics, and engaging content creates a brand identity that helps a band establish its unique presence. A social media manager knows how to make a band look polished and professional, even if you’re still playing local bars, small clubs, and out-of-the-way venues.
It’s not just about posting show dates. Fans want connection, behind-the-scenes moments, rehearsal clips, Q&As, and sneak peeks of new songs. A social media manager understands how to create content that actually builds relationships and keeps fans engaged between gigs.
Most musicians would rather be writing, practicing, and performing, not spending hours figuring out hashtags or editing videos. By assigning a trained professional to handle social media, band members can focus on their craft while still maintaining a strong online presence.
A social media manager knows the tricks of the trade: the best times to post, how to use ads effectively, and which platforms to prioritize for the band's audience. Instead of guessing what works, the band members can benefit from proven strategies that actually get their music in front of more people.
A strong online presence isn’t just about fans; it attracts venues, booking agents, sponsors, and even record labels. When promoters see that a band has an active, engaged following, the band is more marketable and more likely to get booked for bigger shows.
For new and local bands, hiring a social media manager isn’t a luxury; it's an investment. Just like paying for good gear or studio time, putting your online presence in professional hands can be the difference between staying local and breaking out regionally, or even worldwide!
If a band wants its music to reach beyond the local stages, a social media manager may be the smartest move a band can make.
So, I've told you what all social media managers can do for a band. So, where can you find one?
Let me introduce you to Dezi Lou, who I consider one of the ultimate social media gurus in Las Vegas. She's creative and endlessly passionate about helping brands (bands) and artists shine online. With a sharp eye for design, a natural talent for storytelling, and a deep understanding of digital trends, she knows how to craft posts that don’t just look good but actually connect with audiences. Organized and detail-oriented, Dezi balances her artistic flair with smart analytics, ensuring every campaign is both engaging and effective. Her friendly, approachable personality makes her a joy to work with, while her innovative ideas and dedication make her stand out as a true force in the social media world in Las Vegas! Sound good? She is! Check her out :-)
{My Take}
In today’s music world, where visibility is everything, hiring a social media manager can be the difference between being overlooked and being discovered. New and local bands already juggle writing, rehearsing, recording, and performing; the last thing they need is the added stress of managing the fast-moving world of online promotion. A skilled social media manager knows how to craft engaging content, grow an audience, and keep fans excited and connected, allowing musicians to focus fully on their art. By investing in professional social media support, bands give themselves a stronger chance to stand out, build a loyal following, and turn their passion into real momentum.
GE - Gary England
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